Video Production
Media has changed over the years……………….
Years to Reach 50 millions Users:
- Radio (38 Years)
- TV (13 Years)
- Internet (4 Years)
- Facebook added 100 million users in less than 9 months…
- iPhone applications hit 1 billion in 9 months.
- The #2 largest search engine in the world is YouTube
With the recent explosion and expansion of online video, e2 has developed a Video Marketing Program that offers real results. Video reach has changed it was once limited to expensive TV advertising, reach and emotional engagement. Now it’s cost effective and provides immediate, measurable feedback.
Video is creatively reaching out to its audience. Based on the share theory and viral marketing, e2 is providing
- video production
- video promotion
- video marketing
78% of consumers trust peer recommendations
Only 14% trust advertisements ……………..
[vimeo 7037122]
When creating a Viral Video content should be something
- unique
- provocative
- entertaining
With that in mind you should create a video that’s either informative, shocking, or funny. Off topic: It’s great when a video has something to do with your niche; however the video doesn’t always have to be relevant to your business to be useful.
Your main objective is to attract viewers. Popularity research: Check what’s popular on YouTube and what is not. But don’t be afraid to try something completely new.
Most videos are watched for less than 10 seconds. That means you have 10 seconds to convince the viewer that they should invest 10 more seconds. Therefore, make sure the start of your video is engaging. Keep it short: The longer your video lasts, the less viral it becomes. Try to keep it between 1 to 3 minutes. Have fun: If you’re not having fun, neither will your viewers.
